
Less than a year later, Zara fever has gripped several retailers who are chasing shop space next to the Spanish brands outlets to leverage on its ability to pull shoppers in herds.
"Zara has nailed it," Natasha Chopra, who heads personal shopping services at Select Citywalk mall in South Delhi where Zara opened its first shop, said. "It's a hot favourite among shoppers because it offers trendy styles between 1,500-2,300."
Zara's ability to chase fashion trends around the world, move a design from a drawing book to shop floor in two weeks and launch new lines sometimes twice a week has helped it ensure steady flow of consumers who now embrace global trends like never before.
It's fast. It's fashionable. And it has won the attention of several apparel brands; both Indian and multinational, that now launch more collections in a year and have stylized their shops.